eBooks are an electronic book used by companies to educate their customers through online tutorials or display informative content relevant to their target audience. These digital books are inexpensive, easy to produce, and can include animation and graphics that attract and engage the reader’s attention. As opposed to a whitepaper, eBooks are broken down into smaller parts and made easy to scan, they are based on concepts and trends of interest, visually heavy, and more of a casual conversation.

They can be purchased, downloaded instantly and allow the author to include hyperlinks that can bring potential customers to their website. Alternatively, you can offer these in return for contact information as a form of lead generation, or decide to give it away for free as part of a loyalty program or membership plan. This helps build trust and credibility in the space. They are original and created to develop your company as a thought leader in your industry.

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