Comparable to blog posts, articles are an outlet to develop content that helps you connect with your audience and develop thought leadership. It is important, however, to note the difference. A blog post can be fact or fiction, written on any subject or event, often a form of self-expression and based heavily on opinions rather than facts.
An article is generally non-fiction, other than pieces like satires, and are looked upon as a source of trusted text. Articles are the perfect avenue to build credibility. Information is clear and concise. It is important to have catchy headlines that are supported with the appropriate word count that gets the point across without fluff or questions. A great example of a content marketing article would be newsjacking. Stay up to date with trends and make your company the primary source that everyone values.
Contact us today to create your next piece of timely material where everyone looks to you as a source for more.