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What Are Typical SEO Copywriting Rates?

The SEO copywriting market is filled largely with independent freelancers. Each copywriter brings his or her own skills, areas of knowledge, and levels of expertise to the field. Because copywriting is such a broad business area, there is a lot of room for rate competition, but fee structures are set depending on the inclination and personality of the freelancer. SEO copywriting rates can be priced by word, by page, by hour or by project. More work experience and exposure commands a higher SEO rate of course, but the market offers a broad price range that can be negotiated to fit the budget and work style of both the client and copywriter. For an example of the fee range, a good SEO content webpage can range between $500 and $800.

How Are SEO Copywriting Rates Derived?

Various factors are considered when tallying the rate of a project. Because every project demands different requirements - from how much research is needed to the time frame and content form - SEO rates can be individually set for each project. Alternatively, a flat rate fee per word or per page may apply.

Why Are SEO Copywriting Rates Expensive?

If SEO rates sound expensive, consider the labor, technology, and personal attention that go into any SEO copywriting project. That said, the broad market allows for a vast price range depending on how you would like to pay and what experience and attention your project needs to receive.

SEO Rates Include:

  • Articles
  • SEO Content
  • Product Descriptions
  • Rewrites
  • Basic Blogs

How Can I Get SEO Copywriting Rates At A Discount?

Shopping around is always a good idea; the market is diverse enough for good competition. When you find the copywriter with the right style, angle, and expertise, price consultation is the next step when aiming to stay on budget. When negotiating SEO copywriting rates, keep in mind that volume orders are a good bargaining point for a discount. If you are outfitting a website, consider buying pages in bulk. Alternatively, repeat business builds a reliable relationship that usually brings its own discounts and perks over time.