The experience and skills that make me an exceptional copywriter begin with a natural ear for crafting heds and deks and penchant for wordplay. Strategically, I have been trained to address WIFM (What's In It For Me) from an audience perspective. This includes benefits marketing. Throughout my 13-plus years in publishing, I have written proposals, cover copy, cover lines, promos and ads for the book, magazine and web industries. Additionally, I have researched and written features that focused on energy policy, bottled water, publishing trends, money and real estate -- plus interviews, quizzes and slide shows. More recently, I am focused on health, nutrition and wellness education including cancer prevention, and am a certified holistic health coach with the American Association of Drugless Practitioners. I currently research and write my own newsletter as well as info sheets for clients. Everything I write in the health arena is researched through multiple sources to establish reliability of evidence.

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