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I’m a freelance copywriter whose career began as an editor at The Orlando Sentinel. I still get an adrenaline rush from deadline pressure. I \"defected\" to the advertising world, working for Orlando\'s Robinson, Yesawich & Pepperdine (the largest tourism/resort agency in the U.S.) and for suburban Philly\'s Thomas J. Paul marketing services, where I wrote copy for Nabisco, M&M/Mars, Warner Lambert, Johnson & Johnson and more. My passion is PR, and I am accredited via the Public Relations Society of America and the International Association of Business Communicators.
In recent years my focus has been on ecommerce - blogs, email campaigns, banner ads and web content - as well as direct mail and catalogs. However, I’ve written everything from radio spots and PSAs to product packaging, point-of-purchase displays, scripts and speeches. My writing has encompassed B2B, B2C, retail, education, health, government, gourmet food, newspapers/magazines, nonprofit, travel, technology and the automotive aftermarket. While other writers focus on a niche, I pride myself on the diversity of my portfolio.
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