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I feel that my career as a marketing and public relations specialist has helped me develop a diverse communication skill set and the ability to adapt and direct my writing to any audience. I have worked in both the non-profit and corporate sectors, and this experience has given me a distinctive business perspective and knowledge of a wide variety of business models and clientele.
As public relations coordinator for the current top Fortune 500 retailer, I was often called upon to write, edit and distribute a variety of copy for internal and external distribution; including media press releases print advertising copy, and direct customer communication. Adaptability and creativity is cornerstone to any successful marketing venture and in my work with a leading national health maintenance organization specializing in Medicaid/Medicare services, I relied heavily on those skills in crafting my written communication to be easily understood by both clients and medical professionals. As a working mother, I feel that my professional and personal development has afforded me a unique voice, and that influence comes through in my writing on any subject. I feel most passionate about business topics such as marketing, public relations and consumer goods and services. Having been in the customer service industry in one form or another over the past 15 years I can relate to the reader from the perspectives of both business owner and consumer. Additionally, my current role as a work at home mom has shaped my knowledge base to include a renewed interest and aptitude in home, family and relationship topics.
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