As a spa trends specialist and boomer consumer expert, my focus is capturing the eye of target niche groups and speaking to their needs, wants, desires and wishes. The most alluring ways to get the attention and share the message of “Leisure travel today is not just a luxury, but a necessity,” is to inform the audience that "not taking time off can be hazardous to your health.” The latest studies suggest that the United States workers take less time off than most countries in the developed world. The strict work ethic we all attributed to Japan, as the worker bees is now synonymous with the United States. We have more time saving devices and less time, we are overworked and underpaid, and spend more time on health care because we take less time off and do not put our health first. Companies are paying more in health care premiums, and spending more on sick workers, rather than encouraging them to take time off for personal care. The future of health care is self-care and now is the time to begin.

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