I believe that the very best copywriters approach every assignment and ask, \"How can I make this special, different and resonate with the reader?\" Content is everywhere on the Web, but superb content derives from a quest to craft a distinctive voice, a sense of purpose and a passion to inform, educate and inspire. These goals raise the bar high, and this is where I prefer the bar to be. As an accomplished editor -- I am a former editor at a major metropolitan newspaper -- I believe that good editors work with what they see, but that great editors enhance a project with what they *know* and their determination to ask good questions.
I combine my writing and editing skills to several fields, mainly marketing (I have worked with many new business start-ups), health care (I write extensively on this topic for several clients) and education (I am a university professor who teaches writing and communication courses).
I also have managed a home decor company and so am well-versed about working with paint, wood and fabric.

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